The Taitung County Government’s logo is the distinctive image featured on this hot air balloon. The balloon centers around a white color scheme. White symbolizes Taitung’s simple beauty and pristine nature. The navy-blue ocean and sky compliment the Taitung County flower, the butterfly orchid. The butterfly orchid’s seven different colors symbolize Taitung’s seven distinct indigenous groups. The butterfly orchid also reflects the pureness and passion of the people of Taitung.